Well they managed to get all the essentials and tick all the boxes in that article there didn't they?
"Schools" - check, "children" - check, emotive picture of little bundles of joy with concerned adults - check, "safety" - check, "deterrent" - check, "visible" - check.
Somebody's done their homework and is going to get 10 out of 10 in PR Spin class!
(I guess at least this demonstrates thay they know the uphill task they face in introducing it and that they're aware of the level of mistrust and cynicism that people have for these things)
But, in the name of all things holy, what sort of example is that to set to impressionable young minds, calling the bloody thing, "Park Safe"??!
At the risk of sounding like a grammar Nazi ( see what you started there Ewan?!
http://notomob.co.uk/discussions/index.php/topic,3182.0.html), but I always thought we used adverbs in English after a verb - so "Park Safely" is the phrase you're looking for Epping Forest - maybe the budget for the final two letters ran out after the spin department took their cut?
And as for the final comment,
“The camera car is to act as a deterrent and not a way to just catch out motorists.”
to me that just reads as "it's meant to deter but if it does catch people out then ...well, that's a bonus isn't it?"
And finally, isn't the $car itself parked on the zigzags in front of the school?!
